For this assignment, I have chosen to remake my interactive H5P video with more of the Multimedia learning principles in mind. By doing this, I hope that is has increased the effectiveness of knowledge transfer. Here is the updated video:

One way that the video was improved was by focusing more on the pre-training principle, which says that people learn better from a multimedia message when they know the names and characteristics of the main concepts. This is why I stated off the video with some facts about Etsy, such as when the site was launched.

Furthermore, I have included what I believe are more difficult questions to accompany the numerical facts that I explained. This aligns with the prior knowledge principle, since the video can be applicable for more advanced learners along with novices on the subject.

This being said, I kept a simple question as well, so that the video still follows the Students portion of the SECTIONS model. Since I do not know the kinds of students that the video will reach, it is beneficial to keep both simple and more advanced questions so that it’s applicable to a larger audience.

Additionally, I added some content which follows the personalization principle. This principle says that people learn better when information is portrayed in conversational style. I did this when I mentioned that I like to purchase crafts on Etsy, and make embroideries.

I also improved the feedback principle. For example, when asking “In 2019, how many sellers did Etsy have?”, I provided feedback for the “45.7 million” answer because that number was mentioned in my video. The number was actually the number of people who purchased goods, which I thought may have caused confusion for the learner.

With these improvements, I also maintained other principles that were in my previous video. For example, the video continues to follow the multimedia, signalling, and segmenting principles, as I explained in this previous blog post.