Category: Assignment 3 – Multimedia Skills

I have chosen to make improvements on my Canva brochure while keeping a deeper understanding of multimedia principles and other theories in mind.

Here is a screenshot of the new travel brochure that I have created:

The brochure was originally a guide for travelling to Japan, with different photos, titles, and colours.

There are several ways that updating the brochure to this one has increased the effectiveness of knowledge transfer due to multimedia learning principles and other theories.

First, I chose a different template which I believe is more simplistic and easier to read when compared to the brochure in the tutorial. This helps to avoid a cognitive overload.

In addition to this, I used coolors.co to create this colour scheme. I followed these colours throughout the brochure and made sure that there are only three main colours, blue, brown, and green. This keeps the brochure minimalistic and captivating.

Furthermore, I updated the headlines to match the photos that I added which are related to Tofino. For example, there is a photo of a surfer near the “Surf” headline, and a bakery near the “Shops” headline. This follows the contiguity multimedia learning principle since corresponding words and pictures are presented near to each other.

Another multimedia learning principle that is followed in this template is the signalling principle, since there are cues that highlight the organization of the material. More specifically, the arrows on the second page signal the information that each photo is linked to. This will help readers with focusing their attention.

The segmenting principle is also followed in this brochure. The information is broken up into small sections, each with their own headline. This gives learners the opportunity to read it at their own pace, and without being intimidated by a continuous wall of text. It also allows them to stop and start reading without being disorganized.

Overall, this brochure is much more effective for transferring knowledge after considering all of the aspects mentioned above.

For this assignment, I have chosen to remake my interactive H5P video with more of the Multimedia learning principles in mind. By doing this, I hope that is has increased the effectiveness of knowledge transfer. Here is the updated video:

One way that the video was improved was by focusing more on the pre-training principle, which says that people learn better from a multimedia message when they know the names and characteristics of the main concepts. This is why I stated off the video with some facts about Etsy, such as when the site was launched.

Furthermore, I have included what I believe are more difficult questions to accompany the numerical facts that I explained. This aligns with the prior knowledge principle, since the video can be applicable for more advanced learners along with novices on the subject.

This being said, I kept a simple question as well, so that the video still follows the Students portion of the SECTIONS model. Since I do not know the kinds of students that the video will reach, it is beneficial to keep both simple and more advanced questions so that it’s applicable to a larger audience.

Additionally, I added some content which follows the personalization principle. This principle says that people learn better when information is portrayed in conversational style. I did this when I mentioned that I like to purchase crafts on Etsy, and make embroideries.

I also improved the feedback principle. For example, when asking “In 2019, how many sellers did Etsy have?”, I provided feedback for the “45.7 million” answer because that number was mentioned in my video. The number was actually the number of people who purchased goods, which I thought may have caused confusion for the learner.

With these improvements, I also maintained other principles that were in my previous video. For example, the video continues to follow the multimedia, signalling, and segmenting principles, as I explained in this previous blog post.