I have chosen to make improvements on my Canva brochure while keeping a deeper understanding of multimedia principles and other theories in mind.
Here is a screenshot of the new travel brochure that I have created:
The brochure was originally a guide for travelling to Japan, with different photos, titles, and colours.
There are several ways that updating the brochure to this one has increased the effectiveness of knowledge transfer due to multimedia learning principles and other theories.
First, I chose a different template which I believe is more simplistic and easier to read when compared to the brochure in the tutorial. This helps to avoid a cognitive overload.
In addition to this, I used coolors.co to create this colour scheme. I followed these colours throughout the brochure and made sure that there are only three main colours, blue, brown, and green. This keeps the brochure minimalistic and captivating.
Furthermore, I updated the headlines to match the photos that I added which are related to Tofino. For example, there is a photo of a surfer near the “Surf” headline, and a bakery near the “Shops” headline. This follows the contiguity multimedia learning principle since corresponding words and pictures are presented near to each other.
Another multimedia learning principle that is followed in this template is the signalling principle, since there are cues that highlight the organization of the material. More specifically, the arrows on the second page signal the information that each photo is linked to. This will help readers with focusing their attention.
The segmenting principle is also followed in this brochure. The information is broken up into small sections, each with their own headline. This gives learners the opportunity to read it at their own pace, and without being intimidated by a continuous wall of text. It also allows them to stop and start reading without being disorganized.
Overall, this brochure is much more effective for transferring knowledge after considering all of the aspects mentioned above.